Ignoring the big brand ads and going for a ball that nobody seems to know, is a bold move. Using a ball that feels nice to putt, great feel off the face of your irons and amazing when pummelled with a driver, is every golfers dream. So if that ball for me is the Precept then I don't care for what the big brands keep throwing at me because it's all about perception. On top of that, what a great price!